Can Your Web Site (and its content) Be Found?

Chasing the Search Engines’ Algorithms . . . Should you or Shouldn’t you?

By Robin Nobles

It’s a common occurrence. SEOs often spend countless hours trying to “break” a search engine’s algorithm.

“If I could just crack Google’s algo, my pages would soar to the top of the rankings!”

Let’s look at some flaws in this way of thinking.

1. Picture the Google engineers and tech folks turning the algo dial as soon as you “think” you have “cracked” the algo. Your rankings may fall, and you would have to figure out what’s working with the engine right now. In other words, your rankings may never be long term. More . . .