UK - US Pricing Divide

There has been a lot of discussion about the disparity in product pricing between the UK (where I am based) and the US for the same items. In many cases products cost twice as much (and even more in some cases) as they do in the US. So why is that? Do the products incur local costs such as support offices, distribution warehouses and so on? Or is it just a case of greed.

Rock Band is one example of a product which is markedly more expensive than the US version. Where the US retail version costs about $150 (equivalent to UK£75), the UK version will retail for around £180. How in hell do you justify charging the UK equivalent of $360 for this toy?

Translation costs? I dont think so.

Support? Maybe ... but what with all the outsourcing going on probably not.

Greed? Quite likely.

There is some excellent coverage of this particular product and the issues at the RockBand.com forums. We've covered this issue before with respect to how Microsoft and Adobe have followed similarly outrageous sorts of pricing strategies in the UK. It's quite shocking that the British consumer keeps paying prices so far above other, similar western markets for so many products including games, electronics, optics and much more.

Sure we have high sales taxes and import duties, but twice the price? Come on. Get real!